10/4/2007
New E-Commerce Platform More Than Just an Online Store
Platform Supports Rapid Growth for Web Based Aperion Audio
After being introduced as a sub-contractor to assist with the development and
integration effort for a new ecommerce platform, Netropole was asked to assume
primary responsibility to complete the development effort. Aperion Audio
manufactures high-end speakers for the home-theater and audiophile markets and
exclusively sells its products online to end users. Therefore, the e-commerce
platform needed to be world-class as their business literally depends on it.
Aperion Audio had a small but growing and very loyal client base, excellent
industry reviews and awards along with a web site that was functional.
What was missing? A site that they could take full control over and
leverage current trends like a community forum, blog and an interactive system
builder to make the site feel just as much like an independent resource, as well
as a world-class e-commerce site.
The e-commerce package that was selected is from Mediachase which required
substantial customizations and overall project required integration with a
number of other systems already in place. This included integrations with
Community Server (social networking platform), NetSuite (accounting / ERP) and
Coremetrics (web analytics).
The new site is fully user maintainable, is generating more total hits and their conversion rate is also
substantially improved. Business is now growing on a steady steep curve,
and by the way, their speakers rock too!www.aperionaudio.com
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Netropole Inc.® is a Microsoft business partner specializing in .NET
application development, managed services, IT and Help Desk solutions,
and e-commerce in Portland, Oregon. Netropole can be reached at
503-241-3499.
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©2004 Netropole Inc
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