New Application is Used by Dell Marketing to Help Drive Employee Purchase Sales at Enterprise Accounts

Netropole developed a full-featured application utilizing the Netropole Content Management System (NCMS) Content Management framework to support the inside sales effort at Dell. This application allows Dell marketing personnel to load marcom (marketing communications) material to be accessed by client advocates to drive employee purchase program sales at their large enterprise clients.

Additionally, this application serves as a learning management system (LMS) to drive internal training for their support teams.  Dell internal sales and customer support employees will be able to take online training courses to improve their product knowledge.

Upon login, these employees will see the points they have earned based on the courses they have taken and what they need to complete to get to the next level (prizes are awarded at different levels based on points earned). Dell managers can generate sales reports by region, account, sales team, etc.  The application also integrates with Dell's internal accounting system where client data is accessed.

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