5/1/2004

Netropole Inc. selected for new E-commerce site for Veloclothes.com

Netropole has been selected by Veloclothes.com to create, host, and support their line of business e-commerce site.

Veloclothes.com is a premier provider of cycling clothing, active wear, and accessories for road and mountain biking enthusiasts, and folks who like the outdoors. Most of the clothing and equipment that they sell is manufactured in Italy and Spain and imported into the United States for each season.

Netropole worked with Veloclothes to evaluate and address issues and marketing drivers that would affect the site design and function. These include:

Product availability information must be 100% accurate.
Sizing information must be clear and understandable for customers.
Reorder levels must be maintained in the e-commerce system.
Multiple fulfillment and procurement methods must be supported on an item by item basis.
Customers must be kept informed of their order status at all times.
Reporting must be robust and flexible. Business intelligence will allow Veloclothes.com to use predictive modeling for pre-season orders.

In addition to developing the website, Netropole will be planning, managing, and reporting on marketing initiatives on an ongoing basis. This includes corporate sponsorship, press releases, paid advertising, search engine positioning, and affiliate marketing campaigns.

Feel free to have a look at the site at: http://www.veloclothes.com

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Netropole Inc.^® is a Microsoft business partner specializing in .NET application development, managed services, IT and Help Desk solutions, and e-commerce in Portland, Oregon. Netropole can be reached at 503-241-3499.