Website and User Activity Reporting
Knowledge Can Be a Powerful Thing
| Who is Coming to Your Website,
and What Are They Doing When They Are There? |
"Wow
- I did not know that you could get this type of information." is usually
followed up with - "Sign me up."
That is a typical website owner response when we show what kind of
information can be extracted from system logs from their website.
Reporting answers questions that are usually guessed at like:
- "What areas of my site are most visited?"
- "How long are users staying at my site?"
- "We sent out that direct mail campaign, I wonder if it increased
our site exposure?"
- "Which of my competitors are coming to my site, and what are
they looking at?"
Reporting
is powerful stuff - it either validates your assumptions, or gives you
something to think about. One of our favorite uses for reporting is
helping clients to shape their existing sites. By looking at
historical reports we can provide information like:
- what areas of a site are getting use, and which are not
- what path users take when they enter a site and look around
- where they "bail out" in the process of making a purchase
- what customer support information is being requested or
downloaded most
- among others
Netropole
offers reporting at a variety of levels of detail and can customize
what is contained in a report and how it is presented. Lots of detail?
No problem. Executive Summary? No problem. Pricing varies based upon
the type of report you need, but you will find that it is very
affordable. Basic packages start at $100 per month.
| What Are Your Employees Doing
On the Internet? |
Netropole
believes that the key to managing Internet use by employees is by creating
clearly-defined policies regarding Internet and other resource usage your
company.
Having said that, we also believe that there is a case to be made in
validating that your employees are using their time wisely, and are not
violating those clearly-defined policies. That is where activity reporting
can help.
Contact Us
For more information on how we can help you manage your website and
employee Internet practices, please visit our request
form page.
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